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Mobilise your movement

Get the people that are important to your ecosystem to move toward the future of your design.

For example, when Clarence Birdseye found a way to flash freeze fruits, vegetables and meats, he didn't stop there. He had to develop packaging to keep it fresh and convince the railroads to design specific cars that would keep it fresh in transit; he had to persuade supermarkets to obtain freezers and appeal to customers to buy it.

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@heatburt

created an idea from a podcast:

Lessons of Greatness: Design your category

Starting Greatness

MORE IDEAS FROM THE SAME PODCAST

4 Steps to create a category

Category design is how you condition the minds of people to move with you to a different future.

Identify your founding insights

Identify the primary way your product breaks free from the present.

The legendary founder

Legendary startup founders create categories, not just products/companies.

Define your provocative point of view

A strong point of view will help people to embrace your idea.

Why our brains need categories

Our brains deal with information overload by making decisions that feel comfortable. This is not based on facts and logic but on our instincts. That is why conditioning the mind of those you want to persuade is key to category design and to creating greatness.

Create your category design blueprint

Map the entire ecosystem that will put your category in motion.