Why do Consumers get disengaged with brands?

Humans tend to overemphasize the positive elements of a product and ignore the downsides. For example, consumers wait overnight for new releases of certain products, even though other brands have better features and are cheaper.

One reason is that people v...

Customer pain points lower the performance of products and services in the market.

Customers feel more comfortable spending their money on a company they can trust. 92% of customers are more likely to buy a product after reading a trusted review.

Pain points can be d...

Knowledge often comes not only from asking the right questions but meeting with the right people. So don't just seek smart people. Seek the right smart people.

There are key insights experts can’t reveal. The most valuable insights often come from people who are closest to a p...