Hacking Activation

The first step in hacking activation is to identify all the steps that a customer makes to realize your product is a must-have. Any of the steps might need improvement.

The next step is to calculate the conversion rates for each of the steps on the way to the aha moment. The goal of the growth team is to identify problems in the activation process and eliminate friction.

Desire – Friction = Conversion Rate

Ways of reducing friction include simplifying the sign-up process or allowing users to start enjoying a product before signing them up.

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MORE IDEAS ON THIS

“Learning more by learning faster is also the goal—and the great benefit—of the high-tempo growth hacking process. The companies that grow the fastest are the ones that learn the fastest.”

SEAN ELLIS AND MORGAN BROWN

50 reads

Hacking Acquisition

Once you’ve put together your growth team, determined your key growth levers, and done sufficient testing to establish that your product is a must-have, you’re ready to start hacking the first stage of the growth funnel: acquiring customers.

The first message a potential cu...

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The Must-Have Product

Creating a must-have product is the baseline requirement for rapid and sustainable growth.

To know whether a product has made it to a must-have category, create a survey asking the following question: How disappointed would you be if the product no longer existed tomorrow?...

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Organizational Arrangements for Growth Teams

Product-led (functional) models that report to a product manager
A stand-alone team that reports to the leader of the growth team.

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“Achieving stable retention should not be viewed as a benchmark that once passed can be assumed has been accomplished and that the team is done with; teams must expect to continue to work on sustaining retention.”

SEAN ELLIS AND MORGAN BROWN

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Hacking Monetization

Products are created so that they can be monetized. So the goal of everything including retention and growth is to find ways to earn more money.

The ideal situation is to increase the lifetime value of a customer (LTV). Different business models have different ways of incre...

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Hacking Retention

The purpose of a business is to create and keep a customer. The main strategy of retaining customers is to provide a product or a service that is of high quality and that continuously addresses a need of theirs.

Retention has 3 phases:

The initial retention perio...

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The Hacking Process

The hacking process has the following steps:

Analyze: look out for what features customers use, what screens they use to visit the app, how often they open the app, and what other apps they use.
Ideate: members need to submit as many ideas as p...

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“It should go without saying that the longer you retain customers, the more opportunity you have to earn more revenue from them, whether that’s from selling them more items or services, from ongoing subscription renewals, or from bringing in more advertising revenue due to advertisers wanting...

SEAN ELLIS AND MORGAN BROWN

30 reads

Channels that Bring Customers

There are two ways to discover which marketing channels bring the most customers: discovery and optimization.

You can rank channels based on the following six factors:

Cost. How much do you expect to expand on a particular channel compared to...

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Building Growth Teams

The Growth team is responsible for growing a company’s revenue and acquiring new customers. Members of a growth team have cross-functional expertise. They come from marketing, product design, and data analysis. These groups of people compliment each other.

Growth te...

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