Hacking Monetization - Deepstash

Hacking Monetization

Products are created so that they can be monetized. So the goal of everything including retention and growth is to find ways to earn more money.

The ideal situation is to increase the lifetime value of a customer (LTV). Different business models have different ways of increasing LTV.

For example: Retailers are concerned with making sure that their customers buy more of what they sell. While a SaaS company might be more concerned with getting customers to renew their subscriptions.

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