Educational Content And Thoughtful Upsells

Educational content is a great way to retain customers.

A good idea is to combine educational content with strong and responsive customer support, and users will be so informed they won’t leave for lack of understanding.

It can be tempting at this phase to get pushy with upsells but don’t overdo it. Making customers aware of the advanced features found in premium accounts can be done without coming across as forceful. If customers need the features, their comfort with your product and their success thus far will be all it takes to convince them to upgrade.