Customer Education Idea #3 — Create Educational Content
- Most SaaS companies have a blog where they post regularly. But most companies only think about their blog as a marketing tool, not as a tool for customer education.
- Your blog posts don’t just have to market your product, they can also contribute to customer education.
- Focus on key problems that your product can solve, and then explain how your customers can solve them.
- The key is to produce content that teaches people how to use aspects of your product to solve a particular problem.
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