The graphic design process - Deepstash

Bite‑sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

The graphic design process

The graphic design process

Graphic design is a critical visual communication tool marketers use to convey key messages about a brand that resonates with target audiences. It’s all about producing visual assets that are eye-catching, on-brand and aligned with specific messaging.

The graphic design process, then, is what a designer follows to bring design ideas to life while serving a client’s end goals.

As a creative process, designing graphics involves equal parts of “creative” and “process.”

1

STASHED IN:

9

MORE IDEAS FROM THE SAME ARTICLE

Now that you’ve gotten final approval from all stakeholders, you’re ready to deliver the assets in the appropriate formats.

  • Package them up so they’re ready for production and can be easily implemented into whatever digital or print format your recipients need.
  • Your creative b...

Also called a design brief, this document will capture all of your client’s wants and needs and other key project specifications.

Your creative brief should address:

  • Company information (e.g., mission, offerings, unique value proposition).
  • Brand guideline...

During the research stage, spend time:

  • Understanding the specific product or service you’re representing.
  • Examining competitors’ design work.
  • Assessing your brand’s market positioning and differentiating qualities.
  • Exploring other visual content your target audi...

Depending on what type of team you’re working with, this part of the graphic design process may look something like this:

  • Submit the design work for internal review.
  • Make any requested changes.
  • Present the updated design to your client or other dec...

Depending on what you’re working on, the concept development and refinement stage may involve sketching out thumbnails, mockups or graphic elements.

Regardless of the scale of your project, it’s important to present your initial concepts to the rest of the team. A good graphic design rule ...

Graphic design and marketing go hand in hand — and generating marketing results isn’t easy without a solid strategy in place for communicating across teams and producing visual assets that meet your specifications

Once your creative brief is approved, this serves as...

Once all stakeholders are in agreement and you have all that you need to proceed with the design, it’s time to execute the project.

During the design stage, a graphic designer will be expected to implement best practices related to the use of color, typography, the hierarchy of info...

Discover and save more ideas by creating a

FREE

Deepstash account.

Develop a

reading habit

, save

time

and create an amazing

knowledge library

.

GET THE APP:

MORE LIKE THIS

First released over 20 years ago, Adobe InDesign is a graphic designer’s best friend and most valuable piece of software.

It can be used to create posters, flyers, books and magazines, amongst many, many other things—all those things that immediately spring to people’s min...

1

STASHED IN:

13

Graphic design involves many moving parts, so being organized and having a well-structured plan is a must. A graphic design workflow is the best way to structure your plan and achieve the best result.

Having a good graphic design workflow means you know your client and audience’s expectatio...

2

STASHED IN:

4

Be clear on your value

Your value to potential clients is what sets you apart from your competition. When you can clearly communicate the value you provide, you’ll have a better chance of winning more freelance clients.

The first thing to ask yourself is what your value actually is. Start by ...

2

STASHED IN:

11