Build out the creative brief

Also called a design brief, this document will capture all of your client’s wants and needs and other key project specifications.

Your creative brief should address:

• Company information (e.g., mission, offerings, unique value proposition).
• Brand guidelines.
• Target audience.
• Asset type (e.g., logo design, UX design, eBook design).
• Purpose of the asset and how it fits into the overarching marketing campaign.
• Initial design concept or creative direction.
• Production-related design specifications.
• Delivery format and file type.
• Project timeline, with key milestones.
• Budget or cost of the design work.