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During the research stage, spend time:
You’ll use your findings to inspire original ideas, solidify the overall design approach with other stakeholders and back up the design decisions you make later on.
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Now that you’ve gotten final approval from all stakeholders, you’re ready to deliver the assets in the appropriate formats.
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Graphic design and marketing go hand in hand — and generating marketing results isn’t easy without a solid strategy in place for communicating across teams and producing visual assets that meet your specifications
Once your creative brief is approved, this serves as...
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Depending on what type of team you’re working with, this part of the graphic design process may look something like this:
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Once all stakeholders are in agreement and you have all that you need to proceed with the design, it’s time to execute the project.
During the design stage, a graphic designer will be expected to implement best practices related to the use of color, typography, the hierarchy of info...
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Depending on what you’re working on, the concept development and refinement stage may involve sketching out thumbnails, mockups or graphic elements.
Regardless of the scale of your project, it’s important to present your initial concepts to the rest of the team. A good graphic design rule ...
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Also called a design brief, this document will capture all of your client’s wants and needs and other key project specifications.
Your creative brief should address:
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Graphic design is a critical visual communication tool marketers use to convey key messages about a brand that resonates with target audiences. It’s all about producing visual assets that are eye-catching, on-brand and aligned with specific messaging.
T...
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