Develop and refine the graphic design concept

Depending on what you’re working on, the concept development and refinement stage may involve sketching out thumbnails, mockups or graphic elements.

Regardless of the scale of your project, it’s important to present your initial concepts to the rest of the team. A good graphic design rule of thumb is to pitch 3 ideas:

• Provide exactly what the client asked for.
• Offer your interpretation of what you think they’ll like, based on everything you know.
• Pitch a new concept or idea that could still meet the brief.

Have your client or colleagues pick one of the three, and continue refining it.