Graphic design is a critical visual communication tool marketers use to convey key messages about a brand that resonates with target audiences. It’s all about producing visual assets that are eye-catching, on-brand and aligned with specific messaging.

Also called a design brief, this document will capture all of your client’s wants and needs and other key project specifications.

Graphic design and marketing go hand in hand — and generating marketing results isn’t easy without a solid strategy in place for communicating across teams and producing visual assets that meet your specifications

Depending on what type of team you’re working with, this part of the graphic design process may look something like this:

Now that you’ve gotten final approval from all stakeholders, you’re ready to deliver the assets in the appropriate formats.

During the research stage, spend time:

Depending on what you’re working on, the concept development and refinement stage may involve sketching out thumbnails, mockups or graphic elements.