Create the design

Now that you’ve gotten final approval from all stakeholders, you’re ready to deliver the assets in the appropriate formats.

• Package them up so they’re ready for production and can be easily implemented into whatever digital or print format your recipients need.
• Your creative b...

Graphic design and marketing go hand in hand — and generating marketing results isn’t easy without a solid strategy in place for communicating across teams and producing visual assets that meet your specifications

Once your creative brief is approved, this serves as...

Depending on what type of team you’re working with, this part of the graphic design process may look something like this:

• Submit the design work for internal review.
• Make any requested changes.
• Present the updated design to your client or other dec...

Depending on what you’re working on, the concept development and refinement stage may involve sketching out thumbnails, mockups or graphic elements.

Regardless of the scale of your project, it’s important to present your initial concepts to the rest of the team. A good graphic design rule ...

Also called a design brief, this document will capture all of your client’s wants and needs and other key project specifications.

Your creative brief should address:

• Company information (e.g., mission, offerings, unique value proposition).
• Brand guideline...

Graphic design is a critical visual communication tool marketers use to convey key messages about a brand that resonates with target audiences. It’s all about producing visual assets that are eye-catching, on-brand and aligned with specific messaging.

T...