Ideas from books, articles & podcasts.
They do get mixed up a lot. But there is a very important distinction.
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To create an experience that allows you to win customers and retain them:
Once you identify that problem and you make a particular promise, then you can focus on your customer experience. Whether it’s your marketing, operations, delivery, customer support, you name it, your focus can be on keeping that promise.
That’s an important aspect because it give...
The whole concept of an experience guarantee is based on the idea that your customer is trying to solve a problem, and that’s the insight you need to have to create a wonderful experience and experience guarantee.
The way you do this is by listening to your customers. And ...
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A remarkable customer experience can be your best marketing and sales strategy.
A company needs to have a centralised customer experience department that focuses on the entire journey from above and can see all the transactions and the ups and downs of the journey. Then try...
published 7 ideas
Many companies experience the leaky bucket phenomenon. They spend all their energy acquiring new customers but neglect them as soon as the deal is done. Investing in your customer experience can be your best marketing and sales strategy.
Andrew Chen writes in his book, The Cold Start Problem: Using Network Effects to Scale Your Product, how companies like Google, Uber, Dropbox, and Tinder use network effects to break through the competition and reach viral growth.
Network effects d...
published 7 ideas
How to get past the "cold start problem" of zero users and build the networks that make your product successful.
Category design is a business strategy in which it focuses on creating a new marketing category instead of creating a "better" product in an already existing category.
Basically, by establishing a new niche that is free of competition, your company has an excellent chance ...
published 4 ideas
Category creation is an important strategy in modern marketing. It is an innovative business strategy that will create a unique company, an unrivaled product, and an entirely new market space at the same time.
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