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Unlocking your Creative Potential

Learn more about business with this collection

Techniques for brainstorming and generating new ideas

The power of collaboration and feedback in the creative process

How to recognize and overcome limiting beliefs

Unlocking your Creative Potential

Discover 65 similar ideas in

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Offer Platinum Access

Go out of your way to provide your most dedicated fans with special access to events and experiences, it will not only forg a special connection to the brand, but also makes them fee compelled and excited to share the experience wide on social media.

Sharing happens for 2 reasons

  1. because we love to tell stories
  2. because it elevates our status

People crave status almost as much as they crave money.

Use this to your advantage by tapping into peoples innate desire to feel special.

A good VIP experience is one in which you make sure you're not compromising the integrity of connected community.

19

34 reads

MORE IDEAS ON THIS

How To Be Someone's Favorite

You have to do things other people aren’t going to do. You have to be more than different, because different got you in the door but you have to remain thoughtful. It's the random unexpected acts of kindness, no matter how big or small, that will help you be not only remembered but also talked ab...

26

222 reads

Breaking The Ice

Breaking The Ice

When speaking with your casual audience, Get comfortable sharing things about yourself and your life, perhaps outside of the realm of your niche but also more personal, in order to bring attention to the person behind the brand and foster meaningful connections with your audience.

It's ...

24

75 reads

PAT FLYNN

You don't need to change the entire world to build a successful business; you just need to change someone's world

PAT FLYNN

25

503 reads

Use Time Travel To Take People From Casual To Active

There are two aspects to this strategy: Painting a picture of the future of what life will be like if they DO take action with you and what life will be like if they DON'T.

To craft a picture of don't- start with identifying their problem and help...

24

54 reads

Offer Platinum Access

Go out of your way to provide your most dedicated fans with special access to events and experiences, it will not only forg a special connection to the brand, but also makes them fee compelled and excited to share the experience wide on social media.

Sharing happens for 2 reasons

    22

    80 reads

    PAT FLYNN

    People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.

    PAT FLYNN

    27

    312 reads

    Get Them Involved

    Disney implemented this simple strategy: Hire your fans. They’re the ones who know your brand, who love what you do and who will bring a special energy to their role that an outsider may not be able to capture. Whether it’s as a volunteer for a one time event or a long term paid role in the leade...

    22

    111 reads

    Send Unexpected Messages

    Send small, short , unexpected personalised messages. You could send an email, or a direct message on twitter or Instagram. But if you really want to bring out someone’s super fan send a video message. By sending a video you’re making it personal and more likely a person is to

    1. open th...

    20

    47 reads

    Get Them Involved

    Disney implemented this simple strategy: Hire your fans. They’re the ones who know your brand, who love what you do and who will bring a special energy to their role that an outsider may not be able to capture. Whether it’s as a volunteer for a one time event or a long term paid role in the leade...

    20

    43 reads

    Open The Factory Doors And Stage A Gig

    Humans have a fascination for how things work and opening up your factories to them:

    1. Helps them appreciate the quality and care behind the product
    2. Makes them feel unquie and special
    3. Connects your audience with the people behind the brand
    4. It gives your audience ...

    23

    69 reads

    Bring Them On Court and Pass The Ball

    Every once in a while, highlight some of the amazing things community members are doing.

    While doing this it's always great to feature a range of different people from the audience. This way it's more likely that a person reading listening or watching will find someone just like them.

    ...

    24

    74 reads

    Tap Into Your Inner Connector To Bring People Together

    The world has 3 types of people Mavens,connectors and salespersons.

    Mavens are engineers, creators and salespersons use persuasion to bring a change.

    If you're a connector you make change happen by connecting people,you're like a hub for others to network.

    If you want to build ...

    23

    104 reads

    Send Unexpected Messages

    Send small, short , unexpected personalised messages. You could send an email, or a direct message on twitter or Instagram. But if you really want to bring out someone’s super fan send a video message. By sending a video you’re making it personal and more likely a person is to

    1. open th...

    26

    173 reads

    Pyramid Of Fandom

    Pyramid Of Fandom

    It represents the total number of people who know about your brand. Creating superfans is all about executing strategies that will take a person from each stage to the next, from casual to active to connected to the top of the pyramid: superfan.

    23

    236 reads

    Quick Wins : Pack Your Getting Started Page

    When you're helping people to do something, give them a one-stop shop to get started with that thing and then build up with some small quick wins.

    For eg: let's say your business involves helping people podcast. You can deliver number of quick wins from that one page by packing it with res...

    24

    63 reads

    Learn The Language Of Your Audience

    Learn The Language Of Your Audience

    1. Search on Facebook or LinkedIn groups, type in keywords that you believe your target audience maybe using to find each other.
    2. Ask people about their biggest challenge related to a specific topic: Post your question on social media or even in your email in the autoresponder series pe...

    23

    103 reads

    Return Every Handshake

    Return Every Handshake

    Every comment on your Facebook page or an email asking you a question is like a handshake offered. Don't leave anyone hanging, follow up with everyone especially in their first interaction with your brand.

    Humans want to give back to those who give to them and in many cases people just wan...

    23

    58 reads

    CURATED FROM

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    yugjain

    Generalist. Great minds discuss ideas, average minds discuss events, small minds discuss people.

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