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There are two aspects to this strategy: Painting a picture of the future of what life will be like if they DO take action with you and what life will be like if they DON'T.

To craft a picture of don't- start with identifying their problem and help...

Go out of your way to provide your most dedicated fans with special access to events and experiences, it will not only forg a special connection to the brand, but also makes them fee compelled and excited to share the experience wide on social media.

Sharing happens for 2 reasons

Disney implemented this simple strategy: Hire your fans. They’re the ones who know your brand, who love what you do and who will bring a special energy to their role that an outsider may not be able to capture. Whether it’s as a volunteer for a one time event or a long term paid role in the leade...

Send small, short , unexpected personalised messages. You could send an email, or a direct message on twitter or Instagram. But if you really want to bring out someone’s super fan send a video message. By sending a video you’re making it personal and more likely a person is to

1. open th...

Disney implemented this simple strategy: Hire your fans. They’re the ones who know your brand, who love what you do and who will bring a special energy to their role that an outsider may not be able to capture. Whether it’s as a volunteer for a one time event or a long term paid role in the leade...

Humans have a fascination for how things work and opening up your factories to them:

1. Helps them appreciate the quality and care behind the product
2. Makes them feel unquie and special
3. Connects your audience with the people behind the brand
4. It gives your audience ...

Every once in a while, highlight some of the amazing things community members are doing.

While doing this it's always great to feature a range of different people from the audience. This way it's more likely that a person reading listening or watching will find someone just like them.

The world has 3 types of people Mavens,connectors and salespersons.

Mavens are engineers, creators and salespersons use persuasion to bring a change.

If you're a connector you make change happen by connecting people,you're like a hub for others to network.

If you want to build ...

Send small, short , unexpected personalised messages. You could send an email, or a direct message on twitter or Instagram. But if you really want to bring out someone’s super fan send a video message. By sending a video you’re making it personal and more likely a person is to

1. open th...

When speaking with your casual audience, Get comfortable sharing things about yourself and your life, perhaps outside of the realm of your niche but also more personal, in order to bring attention to the person behind the brand and foster meaningful connections with your audience.

It's ...

It represents the total number of people who know about your brand. Creating superfans is all about executing strategies that will take a person from each stage to the next, from casual to active to connected to the top of the pyramid: superfan.

When you're helping people to do something, give them a one-stop shop to get started with that thing and then build up with some small quick wins.

For eg: let's say your business involves helping people podcast. You can deliver number of quick wins from that one page by packing it with res...

1. Search on Facebook or LinkedIn groups, type in keywords that you believe your target audience maybe using to find each other.
2. Ask people about their biggest challenge related to a specific topic: Post your question on social media or even in your email in the autoresponder series pe...

Every comment on your Facebook page or an email asking you a question is like a handshake offered. Don't leave anyone hanging, follow up with everyone especially in their first interaction with your brand.

Humans want to give back to those who give to them and in many cases people just wan...