9. Don't let your emotions cloud your judgement - Deepstash
9. Don't let your emotions cloud your judgement

9. Don't let your emotions cloud your judgement

Emotion is dangerous when investing. Unfortunately, it is too easy to become emotionally attached to investments when they are increasing in value. We feel comfortable when we are invested & often actively look to add to winning positions. When the market is doing well it may seem that an individual stock will never go down & that we should hold more and more of it. The most successful investors take profits & rebalance their portfolio. Our experience shows that failing to take profits can result in ‘risk drift’ in portfolios.

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