Expressives tend to make decisions taking their emotions into account. They are often concerned with others' well-being. They are creative, outgoing, and spontaneous. They value mutual respect, loyalty and friendship.

Traits:

They want to feel connected and bond on a personal level, but they are also sure of their beliefs and speak more in statements.

How to sell to them:

• Present case studies.
• Emphasise an ongoing relationship.
• Facts and figures are less important than how the buying decision affects their business on a human level.

These people value personal relationships and want to trust their business partners. They will dive into finding unexpected solutions but won't do much research before a meeting.

Traits:

They are great listeners and might ask personal questions to get to know you outs...