Learn more about business with this collection
Effective communication
Persuasion techniques
Closing a sale
The humor close
Humour breaks out from the stale selling techniques by showing you have a sense of wit.
How to use humour in action:
- Use a funny gif in your email.
- Do research on a social media account to find your prospects unique interest and reference it in a funny way.
- Use self-deprecating humour to show your awareness.
Why it works:
Funny people are likeable. Humour puts people into a relaxed mood.
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1.56K reads
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The Alternative Close
Either this or that. A simplified process can lessen overwhelming decisions.
How to use this sales technique:
- List two times you could schedule a call.
- Offer a free trial or schedule a demo.
- Ask if you should reach out later or let it be....
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1.54K reads
The Similarity Close
This sales technique takes the skill of storytelling and applies it to a journey similar to yours to show that their challenges are solvable.
How to use this technique:
- Identify your prospect's job title, responsibilities, and industry.
- Consider a custome...
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2.65K reads
The Emotion Close
Instead of focusing solely on facts and figures, consider thinking about feelings.
Applications for this sales technique:
- Send your congratulations for recent personal or company accomplishments.
- Let them know you're thinking of them by passing along arti...
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1.81K reads
The Empathy Close
It can feel very persuasive when someone shows that they understand your point of view.
Ways to use this sales technique:
- Suggest ways to solve their problems by researching articles they have shared.
- If your competitor has problems, reach out to your pro...
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1.4K reads
The 1-2-3 Close
This strategy helps to persuade. Use a list of three to convey the main point, such as three words or complex phrases sorted by bullet points:
Ways to use this sales technique:
- Identify three pain points of your prospect.
- List three end-picture benefits o...
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4.37K reads
The Testimonial Close
Instead of stating what your company can do, show your prospects that your product works for others.
Ways to use this technique:
- Link out to a written or video customer testimonial for your prospect to view.
- Include a customer quote with their company nam...
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2K reads
CURATED FROM
IDEAS CURATED BY
Different sales techniques will resonate with various audiences. Trying different techniques can help to see what resonates with your audience.
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Related collections
Other curated ideas on this topic:
Humor makes an audience more receptive and less defensive
Use humor in your speech, but without telling a joke. You will seem more likeable, and people are more willing to do business with or support someone they like.
For example, Sir Ken Robinson\ makes humorous, often self-deprecating, observations about his chosen field, education._
Seneca’ Stoic Guide To Anger Management
- Practice preemptive meditation: decide ahead of time how to deal with angering things.
- Check anger as soon as possible: waiting can lead to loss of control.
- Associate with serene people: moods are infectious.
- Engage in relaxing activities: ...
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