Learn more about business with this collection
Effective communication
Persuasion techniques
Closing a sale
This strategy helps to persuade. Use a list of three to convey the main point, such as three words or complex phrases sorted by bullet points:
Ways to use this sales technique:
Why it works:
People like patterns. Three is a quick pattern any person can find. Anything over three causes scepticism from your prospect.
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4.18K reads
This sales technique takes the skill of storytelling and applies it to a journey similar to yours to show that their challenges are solvable.
How to use this technique:
Why it works:
Research shows that when our characteristics are similar to a character in a story, we identify with the character, which drives persuasion.
372
2.52K reads
Instead of stating what your company can do, show your prospects that your product works for others.
Ways to use this technique:
Why it works:
Research showed that third-party reviews of a product are 12 times more trusted than a company's product descriptions.
340
1.9K reads
Instead of focusing solely on facts and figures, consider thinking about feelings.
Applications for this sales technique:
Why it works:
People are driven by emotion. A study showed that 95% of our purchase decisions take place unconsciously.
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1.71K reads
Humour breaks out from the stale selling techniques by showing you have a sense of wit.
How to use humour in action:
Why it works:
Funny people are likeable. Humour puts people into a relaxed mood.
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1.49K reads
Either this or that. A simplified process can lessen overwhelming decisions.
How to use this sales technique:
Why it works:
A study suggests that limiting options can lead to more creativity. With fewer options, we can expand our thought processes.
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1.47K reads
It can feel very persuasive when someone shows that they understand your point of view.
Ways to use this sales technique:
Why it works:
A Harvard Business School report that empathy increases sales persuasion when you show a prospect the use in what you're selling. By going beyond to solve their problems, you'll earn their respect.
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1.32K reads
Different sales techniques will resonate with various audiences. Trying different techniques can help to see what resonates with your audience.
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