The Result Of Expediency Bias
The result is that many of us are naturally inclined to do what simply feels right — be that asking people to come back to the office because our brains can picture it or making an assumption that everyone wants a four-day work week. The Hedonic principle also comes into play: We are wired to move toward things that make us feel good and away from things that make us feel uncomfortable. Our brains tag effort as bad because it’s hard work. They default to what feels “normal” — the networks that tell us where and how to travel through our daily existence.
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We are naturally inclined to do what feels good or comfortable or just “right”. Our brains tag effort as bad because it’s hard work. So, how do we do hard things when our brains are constantly telling us not to?
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