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How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
The base of the pyramid
In most pyramids, the top gets the attention, but the foundation is most important.
In marketing, the base of the pyramid is INTENTION. Intention comes with design thinking.
- Who is it for/what is it for?
- Have you identified the smallest viable audience and built a product that works wonderfully for this audience?
- Your story is linked with your intention. A story works when it becomes your audience's story.
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Modern marketing pyramid
The parts of the pyramid:
- Intention is the base of the pyramid and the most important.
- Retention comes next. Existing customers are worth more than new ones.
- Remarkability. The conversations that happen because of your ...
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The Law of Acceleration
Successful programs are not built on fads, they’re built on trends.
- A fad is a wave, but a trend is a tide.
- A fad is very visible and gets lots of publicity, but a trend is almost invisible and powerful in the long run.
- A fad is short-lived, and wh...
Devise a sales and marketing strategy
Digital marketing has become the most effective way to build customer awareness and engagement with new products and companies. This includes blogging, social media marketing, email campaigns, video content creation, website design, and search engine optimization.
Building a strong...
Turning prospects into users
Adoption is the ultimate goal of a product. For it to happen, the Product works with the marketing teams:
- Pre-Design Phase: Market research determines if the user base is large enough to make a product profitable; user research looks into its value & usability.
- Design Phase: D...
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