The base of the pyramid
In most pyramids, the top gets the attention, but the foundation is most important.
In marketing, the base of the pyramid is INTENTION. Intention comes with design thinking.
- Who is it for/what is it for?
- Have you identified the smallest viable audience and built a product that works wonderfully for this audience?
- Your story is linked with your intention. A story works when it becomes your audience's story.
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