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The pyramid of modern marketing

The pyramid of modern marketing

seths.blog

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The base of the pyramid

In most pyramids, the top gets the attention, but the foundation is most important.

In marketing, the base of the pyramid is INTENTION. Intention comes with design thinking.

  • Who is it for/what is it for?
  • Have you identified the smallest viable audience an...

The parts of the pyramid:

  • Intention is the base of the pyramid and the most important.
  • Retention comes next. Existing customers are worth more than new ones.
  • Remarkability. The conversations that happen because of your ...

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