Good Customer Discovery Questions
Customer Discovery questions are open-ended & nonspecific. You are letting the customer lead the conversation & tell you about their struggle. Example questions:
- Tell me how you currently do _____________________.
- How is that process working for you?
- If you could do anything to improve your experience with ___________________, what would it be?
- What’s the hardest part about ______________?
- What do you like/dislike about ______________?
Pay attention to the words, attitude or tone of voice. They can reveal huge insights.
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