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Good Customer Discovery Questions
Customer Discovery questions are open-ended & nonspecific. You are letting the customer lead the conversation & tell you about their struggle. Example questions:
- Tell me how you currently do _____________________.
- How is that process working for you?
- If you could do anything to improve your experience with ___________________, what would it be?
- What’s the hardest part about ______________?
- What do you like/dislike about ______________?
Pay attention to the words, attitude or tone of voice. They can reveal huge insights.
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Customer Discovery
Customer Discovery “is all about questioning your core business assumptions.” (Brant Cooper, author of The Lean Entrepreneur)
Performed correctly, Customer Discovery is a customer-centric, scientific process that puts evidence behind an assumed product-market fit:...
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The 4 Steps of Customer Discovery
- Define a Hypothesis: Form a hypothesis that defines both the problem & the solution. A way to frame this is to fill in the following sentence: My idea solves [insert problem] by [insert solution].
- Define Your Assumptions: In the hypothesis, ...
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Customer Discovery Hypotheses
Different kinds of hypotheses reflect different stages of your Customer Discovery journey:
- Problem Hypothesis: Validate the problem you’re looking to solve. Is it an actual problem? What’s the scope of it? Why does the problem exist?
- Solution Hypothesi...
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
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7. Ask Questions
The key, however, is to ask open-ended questions . That is, ask questions that don’t have a simple “yes or no” answer.
It’s the difference between Do you like living here? and What do you think about living here? Or the difference between Where did you...
Unsing open-ended questions
Being a good listener is not about getting the facts about what made them upset. It is to be supportive, offer encouragement, and empathize.
Ask open-ended questions to communicate that you're interested in them. Avoid questions beginning with 'Why' and use 'What' or 'How' instead....
The wrong questions
Some questions are too easy to fake, for example, "What's your greatest weakness?" Other questions like brainteasers reveal more about the manager than the candidate.
Behavioral questions about a past experience can help anticipate future behavior. "Tell me about a time when.....
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