Permission marketing - Deepstash

Permission marketing

Permission marketing is the opposite of spam. It is messages people desire to get. The messages are anticipated and relevant.

A simple test is: If you didn't show up on Instagram or send out that email, would people reach out and ask where you are? If they're not missing you, you are not doing permission marketing.

55

587 reads

CURATED FROM

IDEAS CURATED BY

davidga

Historic buildings inspector/conservation officer

The idea is part of this collection:

7 days with Seth Godin

Learn more about business with this collection

How to develop a growth mindset

How to think creatively and outside the box

How to embrace change

Related collections

Similar ideas to Permission marketing

Permission To Come In

Permission To Come In

As someone in business

You want to sell. As high as possible or the more the merrier.

But then you're not consistently or didn't bother making the effort to connect and gain the rightful permission.

Yea ads may work. But ask yourself how many unread emails stay in your spam inbo...

People We Don't Reach Out To

The lower your socioeconomic status is, the less diverse are your social networks, as we choose to reach inwards for advice, instead of outwards.

The tweak to apply here is to reach out and ask for advice with the network of people whom you normally will not connect with. Remind yours...

How to use an interview to your advantage

  • Once you've decided the job is not a good fit, it's important to let the hiring manager know as soon as possible.
  • Don't drop out less than a day before an interview, as it may appear unprofessional. 
  • In your rejection, thank them for their ti...

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates