The Apple Brand: Good Design Everywhere - Deepstash
Onboarding Matters

Learn more about business with this collection

How to create a successful onboarding process

Why onboarding is crucial for customer retention

How to measure the success of onboarding

Onboarding Matters

Discover 54 similar ideas in

It takes just

8 mins to read

The Apple Brand: Good Design Everywhere

Good design is part of the brand; Apple products look good and they don’t have extraneous bells and whistles. They are intuitive and straightforward.

Simplicity, ease of use and enjoyment are the qualities that made Apple products great. These are also the qualities that make for great platforms. Products like the iPhone allowed partners to create apps, and so Apple became a platform company.


245 reads


The Apple Platforms: App Store

The App Store has made a lot of money for Apple.

They opened the Application Programming Interface (API), and now the App Store lets them grow even more without having to pay for developers, programmers, servicers or anyone else for these apps. Open APIs made innovation happen faster. Like ...


225 reads

Google: Search Engine Plus Everything Else

Sergey Brin and Larry Page incorporated Google in 1998. It didn’t take them long to realise that their search engine was limited. Even if they could search and index the web with breathtaking speed and efficiency, people would use the site more if it did more than simply search.

Google adde...


215 reads

The Leaders Of The Platform Age: Amazon

Amazon was predicted to fail in 2001. In response, founder Jeff Bezos decided to grow the company as fast as possible. By 2002, it was the first retailer to make a profit on internet commerce. Today it’s a big success.

It’s helpful to have First Mover Advantage (FMA). Being the first compan...


329 reads

Web 2.0

By 2005, Web 2.0 gave rise to social media websites. Instead of being the occasional source of entertainment or a place to check email, the internet has become integrated with people’s lives. People’s personal finance and social interactions, to name but two domains, have been transformed.


814 reads

Facebook: The Early Years

Founder Mark Zuckerberg is a platform genius. He knew right from the beginning that he wanted the site to be a platform, back when no one was thinking like that. It was founded in 2004 by Zuckerberg and two others.

He learned from other websites that were gigantic failures and made sure tha...


217 reads

Failed Platforms

Platforms aren’t a perfect solution to all the world’s ills. Lots of people dislike any given platform for any number of reasons. Just because an enterprise is a platform is not a guarantee it will do well. Many platforms are unsuccessful and fail. Some examples of platform failures include Micro...


156 reads

Platform Technology: Transactions

At one time, it took 12 clicks to buy something on EBay. In 1997, Amazon introduced 1-Click transactions. They managed to reduce a lot of transaction friction and people gravitated to the site.

How a platform enables smoother and faster transactions is one of the most fundamental ways it ...


314 reads

Embracing Risk Is Safer

It’s dangerous to cling to safety. Embrace risk. It’s safer.

When you see an opportunity, move quickly. Patience is good in many ways when you build a platform. However, most opportunities don’t stick around for long. The secret is in knowing the opportunities that will bes...


178 reads

Platforms Vs Monopolies

  • Platforms aren’t monopolies, as they have a low barrier of entry and do not lock users in.
  • Platforms don’t have the kind of power in people’s lives the way that monopolies are disposed to have, so they don’t generate the same level of hatred.
  • Platform companies tend to have p...


347 reads

Rockstar At The Top

Major platforms tend to have well known “rock star” executives at the top. Think of Zuckerberg, Bezos, and Jobs. These people didn’t become household names just like that. Platform companies have visionary leaders. They aren’t democratic. Decision making can be done quickly when leadership is str...


172 reads

The DNA: Platform Components and Characteristics

There are many properties these four platforms(Apple, Google, Amazon and Facebook) have in common.

  • They all have dynamic stability, meaning they are stable and yet always changing.
  • They are adaptable.
  • They’re all dependent on data and technology. They c...


191 reads

A Global Marketplace

American companies no longer enjoy local advantages and must now compete against companies from other countries that might have cheaper labour or less regulation. No business is safe from these changing market forces.

Technology has lowered barriers to entry, making it easier and cheaper ...


622 reads

Beyond The Computer: Apple

  • Once upon a time in 1977, there were three fellows, Steve Jobs, Steve Wozniak and Ronald Wayne. They started a little enterprise called Apple Computer. 
  • Famously, Jobs was forced to resign in 1985, only to return to the company in 1997.
  • In the mid-1980s, the company started d...


255 reads

Tips For Building A Great Platform

  • Stay simple and as minimal as possible.
  • Eschew bureaucracy. Act small.
  • Traditional companies get bogged down in rules and paperwork that can really hinder innovation.
  • Nurture the community on your platform by staying open and collaborative. 
  • Look for extension...


375 reads

Taking Care Of Customer Experience

Customer experience is important. Amazon puts lots of effort into providing good customer service. The importance of customer experience is magnified due to the potency of network effects.

Amazon asks for permission when it uses people’s info. This is a good thing to do. They also let...


309 reads

The Concept Of Platforms

A platform is an ecosystem that scales easily and encompasses features, users and partners. Platforms allow people to contact each other and exchange information. They make third party collaboration much easier. The platform is a business model.

Even large companies can b...


412 reads

The Perils Of Platforms

While platforms are a great business model now in its ascendancy, that doesn’t mean that they are free of problems. Like any field of human endeavour, there is plenty of room for shortcomings and failure. Platforms aren’t always successful, for one thing.

Sometimes they never get off the ...


154 reads

Googling And Facebooking

Platforms magnify the power of brands. Platform brands can become so powerful they are verb branded, that is to say, the firm’s name describes their core activity.

For example, googling. For Google, this happened because they did their job better than their competitors. The brand has ...


182 reads

Internet: The Beginning

Internet: The Beginning

In 1993, the first web browser was released. Originally known as Mosaic, it was renamed Netscape. The internet grew in popularity as people began emailing each other, browsing the net and creating their own pages.

Many businesses sprang up to take advantage of the new technology, ...


806 reads


Monopolies don’t socially optimise resources. Monopolies create barriers to entry, effectively preventing meaningful competition. There’s the controversial notion of natural monopolies when barriers to entry are so high that really only one company can succeed.

AT&T is an example; bac...


354 reads

The Benefits Of Platforms

  • Platforms can offer multiple products and services, which can save customers time from having to go to different places. This will keep your customers from going over to your competitors. 
  • Your customers will be grateful to have the convenience of having everything in one place, and ...


160 reads

Innovations Made Universal

Facebook pioneered the like button, and now it, or something very much like it, is ubiquitous across the internet. Everyone borrows each other’s good ideas.

Platforms should also cultivate stickiness, provide lots of different features so that it’s convenient for users to stay on the site a...


180 reads

Perfectionism And Handling Spikes

Perfectionism can be an obstacle to getting things done. Of course, you want to provide a quality product, but at some point, you have to let it go. Focusing on total perfection slows you down. By the time your product is perfect, it might well be obsolete.

Start with the greatest capacity ...


174 reads

The Smart Ways Of Google

  • Google offers a diverse range of services.
  • It has deep personalization with the users.
  • The search algorithm is tailored and fine-tuned to perfection.
  • They offer a majority of their services for free.


219 reads

A Changing Landscape

Platforms can react quicker to changing conditions than traditional firms. New products can be launched faster. They can respond with great agility to unexpected trends. In a world of continuous change, the ability to be light on one’s feet is essential.

Don’t let your company languish in t...


159 reads

The Platform Planks Of Google

Google has many planks. This keeps users on its platform. This includes planks such as mobile, maps and streaming video. They continue to add more products.

As Amazon, Apple and Facebook did, Google has grown by moving sideways. They also monetized the platform with ads; additionally, the...


210 reads

Platform Technology: Suggestions, Recommendations And Ratings

Powerful business intelligence software allows the site to make relevant suggestions to users without the clutter of ads the users might not appreciate. Users can rate the products they purchase.

In fact, they can even rate products that they didn’t purchase on the platform. The rating sy...


246 reads




Today, what could be more important than your health? Seriously.

The Age of the Platform explores lessons of the platform business model. Phil Simon captures some important lessons of platform development and explains why they are relevant to small business owners.

Related collections

More like this

10. “If you think good design is expensive, you should look at the cost of bad design.”

10. “If you think good design is expensive, you should look at the cost of bad design.”

— Dr. Ralf Speth, Chief Executive Officer, Jaguar Land Rover

Something that more and more companies are realizing: good design is great for the bottom line. According to the Design Value In...


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates