Learn more about economics with this collection
How to create customer-centric strategies
The importance of empathy in customer success
The impact of customer success on business growth
When it comes to being what you say you are, companies can make the mistake of advertising what they're not. That is when you are perceived as fake.
To be authentic, provide places for people to experience who you are. For example, to know Starbucks, you have to go and experience them.
Authenticity can be summed up into three basic rules:
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In the agrarian economy, there were commodities - the things you grow or raise or pull out of the ground, basically vegetables, animals, minerals that you then sell on the open marketplace. It's about supply and availability.
But th...
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What we need at this point is to customize a service. When you customise a service you turn it into a memorable experience. So, we're shifting to an experience economy, where experiences are the predominant economic offering.
Experiences ca...
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No business can supply an authentic experience because all companies use machinery and are involved with money, making them inauthentic.
There are two dimensions to authenticity:
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The antidote to commoditisation is customisation. The customisation of a good turned it into a service because it was delivered on demand for a particular person. So we moved from an industrial economy to a service-based economy. It's all about improving quality....
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CURATED FROM
We have moved from a service-based economy into an experience-based economy. Joseph Pine explains what consumers want in this new economy and how you can provide it to them.
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Authenticity is achieved when we are outside what we are inside. Putting on an inauthentic self (faking authenticity) is tiring and also damaging to our mental health.
We should be aware of our body, listen to the voice inside, amplifying the hopes, dreams and fears. We ha...
When someone asks about how you're doing, tell them the truth. Don't portray a fake state of mind on social media. Speak up about what you are going through and share your uncommon thoughts. The world needs authenticity and transparency more than ever. When you are being brave by showing the worl...
With dating, there is an assumption that you are on the back foot, and the other person holds all the power.
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