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Being a Graphic Designer in the Modern World

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Being a Graphic Designer in the Modern World

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A brand, put simply, is a set of ideas a company or products stands for in people’s minds.

There are five key parts to a brand’s anatomy and a designer should be well aware of all of them: the brief, the brand strategy, the brand values, the brand ideas and the brand identity.

Designers should know how to understand a business inside out and pinpoint why it is special and be able to bring a brand to life through logos, colours, typography, illustration, photography, graphic elements and everything else that makes a brand a brand.


707 reads


Digital (UI, UX, Sketch)

Digital (UI, UX, Sketch)

Digital design is most commonly split into two fields: UI and UX.

  • UI, which stands for User Interface, is focused on visual experience—how a piece of digital design actually looks.
  • Meanwhile, UX, which stands for User Experience, is focused on usability—how ...


1.19K reads


Designers need to develop a strategy for how they tackle a brief.

For each brief they work on, designers should have a readymade strategy in place to make the process as streamlined and efficient as possible.


632 reads

Adobe InDesign

Adobe InDesign

First released over 20 years ago, Adobe InDesign is a graphic designer’s best friend and most valuable piece of software.

It can be used to create posters, flyers, books and magazines, amongst many, many other things—all those things that immediately spring to people’s min...


1.57K reads

Problem Solving

Problem Solving

Graphic design can actually be seen as one big piece of problem-solving: You’re given a brief by a client, which you can think of as a problem, which you then have to solve using the skills you’ve developed through your graphic design training.

Problem solving actually...


721 reads

Design Principles

They are key in creating any successful design. Let us quickly break down what each one means or how it affects a design:

  • Alignment—> creates a sharper, more unified design.
  • Repetition—> strengthens a design by tying together otherwise separate parts and, as a result, creates a...


1.06K reads

Designing for Print

Designers should know the two types of printing, offset and digital, and how to prepare for them. They should know all the terminology associated with printing—bleed, slug, crop, fold marks—and print production—ink limits, dot gain and transparency.

Designers should be up ...


674 reads


First of all, graphic design can be defined as “effective visual communication of an idea or concept” so communication is at the very heart of what a graphic designer does. You’re going to need top communication skills to actually get pen to paper and start designing. 

On ...


565 reads

Typography (Typesetting etc.)

Typography means any skills related to typography that a graphic design might use—from picking the right font for a project to really getting in to the nitty-gritty of typesetting with alignment, kerning, and leading.

Most of these typography-related skills will be used when working in...


1K reads

Ideation (Moodboards, Idea Generation, etc.)

Ideation (Moodboards, Idea Generation, etc.)

Ideation: In graphic design terms, it can be defined as the creative process of generating, developing and communicating new ideas.It can often be broken down into four steps: Research->Idea Generation->Evaluation->Apply.


1.1K reads

Adobe Photoshop

Adobe Photoshop

Photoshop is the world’s most popular photo editing app.

  • As a designer, you’ll be using Photoshop for editing and modifying raster/bitmap graphics (aka JPEGs, PNGS, and GIFs) for use in your designs—in simpler terms, it uses pixels to make images.
  • The progr...


1.04K reads


Why do designers need creativity? This might be quite obvious.

A creative mindset in an important graphic design skill as it enables a designer to excel in pretty much every stage of the design process: from coming up with initial ideas when brainstorming a brief through t...


688 reads

Adobe Illustrator

Adobe Illustrator

Adobe Illustrator is a vector graphics editor first released in 1987. Vector graphics are not made up of pixels, but instead are made up of paths and can therefore be scaled much more than raster graphics. While Photoshop deals with the latter, Illustrator deals with vectors.



952 reads

Portfolio Management

Portfolio Management

A designer’s portfolio is arguably their most important tool—it will be used when job searching when pitching to clients and showing off their amazing work to their friends and colleagues.

There are certain elements of portfolio management that can be learned. For exa...


618 reads




Administrator in education

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Adobe InDesign

Adobe InDesign

First released over 20 years ago, Adobe InDesign is a graphic designer’s best friend and most valuable piece of software.

It can be used to create posters, flyers, books and magazines, amongst many, many other things—all those things that immediately spring to people’s min...

Critical Elements of a Creative Professional's Brand Statement

Critical Elements of a Creative Professional's Brand Statement

Personal branding for creative professionals is different from other fields. Personal brands are a type of self-promotion, and they’re often used by designers, artists, architects, and many other creative professions such as graphic design or writing. 

A personal brand should focus on what ...

A Strong Strategic Vision For Strong Scaling

A Strong Strategic Vision For Strong Scaling

By establishing core values, you give your organization comprehensible guidelines for every decision. These are the norms of a company’s culture and should be stated in a succinct, realistic sentence. eg: “Practice what we preach.”

You should also make your company’s missio...


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