A brand, put simply, is a set of ideas a company or products stands for in people’s minds.
There are five key parts to a brand’s anatomy and a designer should be well aware of all of them: the brief, the brand strategy, the brand values, the brand ideas and the brand identity.
Designers should know how to understand a business inside out and pinpoint why it is special and be able to bring a brand to life through logos, colours, typography, illustration, photography, graphic elements and everything else that makes a brand a brand.
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