Be clear on your value - Deepstash
Being a Graphic Designer in the Modern World

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How to create a strong portfolio

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Being a Graphic Designer in the Modern World

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Be clear on your value

Be clear on your value

Your value to potential clients is what sets you apart from your competition. When you can clearly communicate the value you provide, you’ll have a better chance of winning more freelance clients.

The first thing to ask yourself is what your value actually is. Start by asking yourself the following questions:

  • What results have your past clients gotten from projects you’ve done for them?
  • What experience do you have that’s unique to you?
  • What do you have to offer that other graphic designers don’t?

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Don’t underestimate the power of a follow-up

Follow-ups show people that you value working with them and that you’re eager to continue the relationship. But if you don’t hear back after following up, beware of sending multiple messages. This can come across as pushy.

If it’s a prospective client you really want t...

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101 reads

Create valuable content

One of the best ways to get new clients is by creating content.

  • Writing blog posts, creating templates or UI assets, or otherwise providing valuable content that will appeal to your potential clients is an excellent way to build your professional reputation while also...

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Update your online presence

Be sure that your design portfolio is up to date with more recent projects. The same goes for your social media profiles.

If a potential client visits your Instagram or other social media profile and there are no posts in the past six months, they may assume you’re no longer working as ...

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103 reads

Network, network, network

Meet people with the intention to get to know them. Don’t immediately think about what they can do for you or what you can get from them. Instead, look at how you might be able to help them.

Are there others you can connect them with? Is there a great book or article yo...

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91 reads

Ask for recommendations

If you have happy clients, ask them for referrals or recommendations. Let them know that you’re always open to talking to new clients and appreciate their referrals.

While it might initially seem like a client wouldn’t want to refer you to their potential competition, r...

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Make sure your portfolio is the best it can be

Your graphic design portfolio is one of the most valuable assets you have in winning new clients. Be sure that you showcase your best work there, and take the time to explain each project.

Talk about what your role was in the project, what the design problem was, and h...

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Use social proof

Social proof in the form of testimonials can go a long way toward getting clients on board with working with you. Display testimonials prominently on your website or portfolio. Share them on social media, too.

Ask past clients for feedback and testimonials on projects y...

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87 reads

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abigadanie

Engineer in electronics

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Get Clear About Your Needs

You can get clarity on your needs and requirements by asking yourself the following:

  1. What is it that you want to accomplish in life?
  2. What is the amount of money you require to be happy, without compromising on your mental health?
  3. What is your d...

There Will Never Be A 'Perfect' Time To Chase Your Dreams

If you keep doing what you’ve always done, you’ll keep getting the results you’ve always gotten.

If you want to get different or 'better' results, you have to do different things. And you have to do those things before you feel ready.

Don’t Be Humble

Tell people about your skills and achievements, especially if we are talking about how to build a perfect LinkedIn profile. Think carefully — what sets you apart from others? 

A good bio section includes particular unique skills, hobbies or interests that make you stand out.

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