The Meaning Of Community

The term can mean a lot of things: A support group, a networking forum, an open-source project, and even a tribe of rugby fans could all be considered a community. It can also be the amount of member motivation a product or service generates.

Unlike the traditional marketing funnel, which seeks to push leads through a linear process, extracting value at each stage, community building is about creating an environment so compelling that it naturally attracts people toward its centre.