Questions To Ask
To help make the concept more concrete, here are some questions to add more nuance and rigour to your company's community strategy:
- Who is in our community, and why are they here?
- Who is not in the community?
- What value will we create for the community, whether or not they are paying customers?
- What value will the members provide each other?
- How will we listen to, talk to, and be directed by our customers?
- How and where will we deliver insights from these conversations to the rest of the company?
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