Define Your Value Proposition - Deepstash

Define Your Value Proposition

Your value proposition is a concise statement of what your business uniquely provides to your customers and how it benefits them. Don’t confuse this with your company’s values or mission. The value proposition defines your relationship with your customers. What can they expect from you, and why is that important to them?

Your value proposition should include your points of difference: what sets you apart from your competitors. Small businesses often find it challenging to compete on price alone.


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The right mix of cost-efficient inbound and outbound marketing allows SMEs to grow their customer base without hurting their profits. Here are the best marketing strategies for small businesses.

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