Top Marketing Strategies for Small Businesses - SharpSpring - Deepstash

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The right mix of cost-efficient inbound and outbound marketing allows SMEs to grow their customer base without hurting their profits. Here are the best marketing strategies for small businesses.

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Top Marketing Strategies for Small Businesses - SharpSpring

Top Marketing Strategies for Small Businesses - SharpSpring

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Paid media advertising — the bread-and-butter of big brands — can be cost-prohibitive for small businesses. Ad budgets can quickly become bloated without contributing to growth.

New small business owners often assume that paid advertising is crucial to getting customers. A few Google or Fac...

Today’s consumers are averse to ads. If they’re not actively blocking them with browser plugins, they’re simply tuning them out. This isn’t to say ads never work, but for small businesses, they can be a wasted expense.

Always lead with a strong marketing strategy that reliably connects you ...

Outbound marketing entails advertising, cold-calling, and other tactics we commonly think of as “marketing.” This approach is also called interruptive marketing: the idea is that you capture consumers’ attention and create an urgency to buy from you. Outbound marketing can be qui...

Small businesses must start with a thorough understanding of their potential customers. What makes them tick? Once you know that, you can start promoting your business in a way that resonates with your target audience.

Ask yourself three questions:

  • What is my ideal customer’s cor...

Your value proposition is a concise statement of what your business uniquely provides to your customers and how it benefits them. Don’t confuse this with your company’s values or mission. The value proposition defines your relationship with your customers. What can they expect from you, and why i...

There is a wide variety of channels, both digital and physical:

  • Reddit, Quora, and other discussion-based platforms
  • Pinterest, Instagram, and other visual social media networks
  • YouTube and TikTok
  • Facebook groups.
  • LinkedIn
  • Twitter
  • Medium, ...

Instead of focusing on “campaigns,” think about your overall business goals and how you can turn them into sustainable efforts. More often than not, you’ll have ongoing results you want to achieve. Perhaps you want to generate at least 500 new leads per month, but you also want to increase your c...

  • Any ad or social post should lead to a specific page rather than your main website URL or social profile.
  • Each page and post should be optimised for your target audience’s preferred search terms and not vague search terms.
  • Keep your target audience’s buying journey in mind.

  • Google My Business: 34% of GMB listings get viewed more than 1,000 times per month. That’s thousands of dollars in free advertising.
  • Geotagged Instagram posts
  • Facebook pages with business address

The nice thing about paid advertising is that it’s relatively easy. Select your audience and keywords, upload your creative, and wait for results. Inbound marketing, by contrast, requires a lot more time even if it’s cheaper. You may gain a higher ROI and more revenue from high-value blogs, video...

Social listening tools take the guesswork out of content creation and brand monitoring. Even the most thorough audience research can’t predict which topics, keywords, and links will resonate most with your target audience. Pay attention to these so you know how to optimise your marketing content....

A marketing automation platform such as SharpSpring takes care of repetitive tasks and helps your team build stronger relationships with both leads and customers. 

Marketing automation allows you to send targeted messages depending on each lead’s origin and activity, as well as coordinate y...

To optimise your content before it goes out to your audience, check out these helpful tools:

  • Grammarly: basic spelling/grammar check, along with tone/diction assessment, readability review, and English variations for different countries
  • Airtable

Sales enablement is an emerging field that entails better coordination of marketing and sales teams. The idea is to share data from website analytics and social insights with sales reps, as well as CRM data and service requests with marketers. This allows a small business to better understand its...

These marketing tactics are now considered black-hat and may run you afoul of data privacy laws, Google’s algorithms, and social platforms’ terms of use:

  • Sending unsolicited messages to purchased email lists
  • Keyword stuffing or cloaking
  • Link farming (i.e. posting your w...

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