Many founders see how big companies launch and then assume they have to launch in the same way. However, a launch simply means to start getting customers.
The only way you can know if your product solves their problem is to put the thing in front of your customers. If it doesn't solve the problem, you know right away.
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Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
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If you know you can’t solve it, or if the customer isn’t worth saving, you should probably move on. Ask yourself this question, Is this customer worth all the effort you are taking to save them? It is obvious that you cannot solve every cancellation reason?
Maybe sometimes it’s not enough t...
This pre-launch phase of the customer discovery process involves answering three critical questions:
If a problem can be solved, to understand it and to know what to do about it are the same thing.
Doing something about a problem that you don't understand is like trying to clear away darkness by thrusting it aside with your hands.
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