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Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
Launching
Many founders see how big companies launch and then assume they have to launch in the same way. However, a launch simply means to start getting customers.
The only way you can know if your product solves their problem is to put the thing in front of your customers. If it doesn't solve the problem, you know right away.
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Hacks for building an MVP
- Timebox your spec. Your spec is the list of things you need to build before you launch. If you want to launch in three weeks, then focus on the stuff you can build in three weeks.
- Write your spec. If you don't write things down, you may change them a...
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How to get your first users
Theoretically, if you decide to solve a problem you know someone has, you will speak to that person. If that person is you, it's even easier.
But if you are building a product for a mysterious set of users, you may have to question that.
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The goal of a pre-launch startup
Hold the problem you're solving tightly, hold the customer tightly, but hold the solutions you're building loosely.
- Launch quickly, even if it is imperfect.
- Get some initial customers. Get anyone using your product an...
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Build a lean MVP
- Build fast. Do it in a few weeks, not months. For a heavier MVP, such as building a rocket or biotech, your MVP can start with a simple website explaining what you do. This can help when you talk to people so that they have something to refer back to.
- Limited...
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Minimum viable product (MVP)
A minimum viable product is the simplest thing you can give to the very first set of users you want to target so that you can see if you can deliver any value to them.
It is helpful to talk to some users before you decide to build your MVP. It's more helpful if you are your...
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Move on when the time comes
If you know you can’t solve it, or if the customer isn’t worth saving, you should probably move on. Ask yourself this question, Is this customer worth all the effort you are taking to save them? It is obvious that you cannot solve every cancellation reason?
Maybe sometimes it’s not enough t...
Verifying The Business Model
This pre-launch phase of the customer discovery process involves answering three critical questions:
- Have you found a product-market fit? You have to be sure your product is a good fit for the market. Is this something a lot of people need? How well does it solve...
The 4 Steps of Customer Discovery
- Define a Hypothesis: Form a hypothesis that defines both the problem & the solution. A way to frame this is to fill in the following sentence: My idea solves [insert problem] by [insert solution].
- Define Your Assumptions: In the hypothesis, ...
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