If you understand why customers make the choices they do, Innovation would always be predictable, Business Success will not be guesswork.
Strategy, Operational efficiency, Branding, and Marketing are all excellent elements that bring your business to life. But the truth is companies succeed because they offer a product or service that customers find irresistible. In a recent McKinsey poll, 84% of global executives reported that innovation was extremely important to their growth strategies, but a staggering 94% were dissatisfied with their organizations’ innovation performance.
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CURATED FROM
The Jobs-to-be-done framework. Why Customers find some brands irresistible. – Simily
simily.co
11 ideas
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Challenging everything I know, unlearning & relearning⚡️ A rare breed of business and technology. Business Planning || Branding || Front End developer || Graphics || Entrepreneur || Interested in Venture Studios
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