We have always known that the major cause of failed products and services stems from misalignment with customer needs and preferences.
Most Businesses Focus on “what they think the customer needs” as opposed to “what the customer actually wants”.
Using the Job-to-be-done framework essentially helps teams get to the root of the problem by directly identifying what it is the customer wants to get done. That way success is easily measured because it directly correlates with the needs and wants of a customer.
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CURATED FROM
The Jobs-to-be-done framework. Why Customers find some brands irresistible. – Simily
simily.co
11 ideas
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Challenging everything I know, unlearning & relearning⚡️ A rare breed of business and technology. Business Planning || Branding || Front End developer || Graphics || Entrepreneur || Interested in Venture Studios
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