You want to study customers and find out what they are trying to accomplish especially under circumstances that leave them with insufficient solutions.
When you see customers piecing together solutions themselves or complaining about solutions they wished were available, these are great clues for innovation. Customers make purchase decisions because it gets the job done, not because of any particular affiliation. People are selfish and so naturally they would purchase what benefits them the most.
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CURATED FROM
The Jobs-to-be-done framework. Why Customers find some brands irresistible. – Simily
simily.co
11 ideas
·688 reads
IDEAS CURATED BY
Challenging everything I know, unlearning & relearning⚡️ A rare breed of business and technology. Business Planning || Branding || Front End developer || Graphics || Entrepreneur || Interested in Venture Studios
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