You need to define a few cases: for what job your product is hired for, why it got fired, and why your customer switched to another solution.
Knowing what products are in a customer’s consideration set for a Job, gives insight into what products a customer considers as competition for their job to be done.
25
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CURATED FROM
The Jobs-to-be-done framework. Why Customers find some brands irresistible. – Simily
simily.co
11 ideas
·688 reads
IDEAS CURATED BY
Challenging everything I know, unlearning & relearning⚡️ A rare breed of business and technology. Business Planning || Branding || Front End developer || Graphics || Entrepreneur || Interested in Venture Studios
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