Create a persona to serve as an exemplar. The persona represents the primary customer for the beachhead market, making it easier for everyone to think and talk about the kind of customer you are trying to reach.
Use an actual person on which to model your persona. Some companies use a composite of several different people, or they create a very generic sort of persona. But it’s better to choose a real person because then you don’t need to guess what they really think or how they really live their lives.
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There’s nothing magic about being a successful entrepreneur. It’s a learned skill, and in Disciplined Entrepreneurship, the author details 24 steps to a successful startup.
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