High-level Product Specification
Now that you’ve defined and analyzed the customer, you can turn your attention to the product. Some argue that considering the product should come earlier in the process, but if you want your product to be a success it will, first and foremost, have to appeal to the customer. So, even if you start with an idea for a great product, you should still begin by identifying your beachhead market and end user, and developing the persona.
Create a high-level product specification, a visual representation that shows what the product will look like.
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