When the customer buys a product, they are expecting to receive some sort of value from it. The quantified value proposition measures this value, focusing on the customer’s needs, not on technology or features. In other words, it shows how the customer will get value from the product, expressed as a tangible metric. It will help you quantify how well the product aligns with the persona’s top priorities.
To calculate the quantified value proposition, start with the persona’s top priority (or priorities). Your product should provide value that addresses this priority
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