Identify Your Next 10 Customers
The persona you’ve developed is useful, but you need to identify other customers to make sure you aren’t being too specific with the persona. This isn’t too likely to happen if the persona is created correctly, but just in case, identify 10 potential customers that fit the description of your end user. These people should all be like each other and similar to the persona. (If you can’t find ten 10 customers to participate, reconsider your beachhead market.)
Contact the people on this list and let them know you’re seeking information, not sales.
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There’s nothing magic about being a successful entrepreneur. It’s a learned skill, and in Disciplined Entrepreneurship, the author details 24 steps to a successful startup.
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