Chart Your Competitive Position - Deepstash

Chart Your Competitive Position

With the competitive position chart, you analyze how well both you and your competitor fulfill your customers’ two highest priorities. You want to show that you meet the customer’s priorities better than the competition and better than other existing products. If you can’t demonstrate this, then you should probably reevaluate your market selection and your core.

Create a graph to compare your persona’s two top priorities, using the x axis for the persona’s top priority and the y axis for their second highest priority.

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jessicadelgado

Medical sales representative

There’s nothing magic about being a successful entrepreneur. It’s a learned skill, and in Disciplined Entrepreneurship, the author details 24 steps to a successful startup.

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