With the competitive position chart, you analyze how well both you and your competitor fulfill your customers’ two highest priorities. You want to show that you meet the customer’s priorities better than the competition and better than other existing products. If you can’t demonstrate this, then you should probably reevaluate your market selection and your core.
Create a graph to compare your persona’s two top priorities, using the x axis for the persona’s top priority and the y axis for their second highest priority.
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Time commitment to get started: Medium
Type: Visual
Perfect for people who: Like graphs, have trouble seeing things in black-and-white, and would rather prioritize on a continuum than stuff tasks into a few categories.
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When it comes to setting goals, focus all your attention on one wildly important goal at a time. In doing so, you will execute better than if you spread yourself too thinly.
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