Calculate the Cost of Customer Acquisition (COCA) - Deepstash

Calculate the Cost of Customer Acquisition (COCA)

You are creating a new kind of business that’s never been attempted before. By necessity, you make a lot of assumptions about your product, your market, your customer. Now, you must systematically go through and test them all.

Start by identifying your assumptions. Look at each step of your framework. List the places where you’ve made conclusions based on your research. Pay special attention to your assumptions about gross margins. Other important areas to evaluate are your customer lists and the DMU.

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jessicadelgado

Medical sales representative

There’s nothing magic about being a successful entrepreneur. It’s a learned skill, and in Disciplined Entrepreneurship, the author details 24 steps to a successful startup.

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