Calculate the Cost of Customer Acquisition (COCA) - Deepstash

Calculate the Cost of Customer Acquisition (COCA)

You are creating a new kind of business that’s never been attempted before. By necessity, you make a lot of assumptions about your product, your market, your customer. Now, you must systematically go through and test them all.

Start by identifying your assumptions. Look at each step of your framework. List the places where you’ve made conclusions based on your research. Pay special attention to your assumptions about gross margins. Other important areas to evaluate are your customer lists and the DMU.

430

318 reads

CURATED FROM

IDEAS CURATED BY

jessicadelgado

Medical sales representative

There’s nothing magic about being a successful entrepreneur. It’s a learned skill, and in Disciplined Entrepreneurship, the author details 24 steps to a successful startup.

The idea is part of this collection:

How to Manage a Hybrid Team

Learn more about entrepreneurship with this collection

How to balance flexibility and structure in a hybrid team environment

Understanding the challenges of managing a hybrid team

How to maintain team cohesion

Related collections

Similar ideas to Calculate the Cost of Customer Acquisition (COCA)

The 4 Steps of Customer Discovery

  1. Define a Hypothesis: Form a hypothesis that defines both the problem & the solution. A way to frame this is to fill in the following sentence: My idea solves [insert problem] by [insert solution].
  2. Define Your Assumptions: In the hypothesis, ...

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates