Start by identifying your assumptions. Look at each step of your framework. List the places where you’ve made conclusions based on your research. Pay special attention to your assumptions about gross margins. Other important areas to evaluate are your customer lists and the DMU.
Break down the assumptions into small, testable components. Don’t worry about how you’re going to design the test, otherwise you might be tempted to pass over assumptions that will be difficult to test. Just focus on identifying the key assumptions.
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