Show That “the Dogs Will Eat the Dog Food”
You might think that after all this great research you’ve done, your product is a guaranteed success. But people aren’t rational beings, and all the research in the world won’t change that. Before you sink more money into it, put the MVBP in front of the customer. See if your assumptions work in the real world.
Where you decide to price your product doesn’t matter as much as showing that your customers will pay for it. Now you can start accumulating data on how much they like the product.
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