Godin describes the Dip as the long, hard period between beginning something new and finally mastering it. It’s after the excitement of those first beginning days has worn off and before the fulfillment of your dream. It is the point between starting something and excelli...

In The Dip: When To Quit (And When To Stick) Seth Godin argues that it isn’t hard work or dedication or good luck that brings success. It is quitting. Godin stresses that successful individuals and organizations are ones who are not afraid to quit, and who know what to q...

According to Godin, the Dip is not always easy to spot. However, if you are passionate about being number one at something, you continue climbing until you reach the goal. That is busting through the Dip. If it is a Cul-de-Sac, Godin says you will know it based on the lack of passion you ...

Success lies in recognizing a situation or relationship as a Cul-de-Sac and not being afraid to quit when you do. All Cul-de-Sacs do is drain your energy and resources, diverting your attention away from making it through a worthwhile Dip.

The Takeaway: Identify the...

A final quote from Godin best sums up the need for learning about going through the Dip or just quitting: “I’d rather have you focus on quitting (or not quitting) as a go-up opportunity. It’s not about avoiding the humiliation of failure. Even more important, you can realize that...

Sounds simple enough, right? We all have been in Cul-de-Sacs and some of us have made it through the Dips before. The key is to know what both look like so you are not wasting your time in the Cul-de-Sac when you think you are pushing through the Dip. But once the Dip is ...

While the Dip may seem long and painful, the good news is that it’s actually a shortcut to success. The Dip weeds out the competition and is also is the point at which many give up. Those who survive the Dip receive the big rewards. Godin gives Stephen King, Starbucks, and Microsoft as ex...