Sometimes Sticking Is Winning. Sometimes Quitting Is.

A final quote from Godin best sums up the need for learning about going through the Dip or just quitting: “I’d rather have you focus on quitting (or not quitting) as a go-up opportunity. It’s not about avoiding the humiliation of failure. Even more important, you can realize that quitting the stuff you don’t care about or the stuff you’re mediocre at or better yet quitting Cul-de-Sacs frees up your resources to obsess about the Dips that matter.”