OREN KLAFF

Once you gain attention, you have to convince. You should become the prize and the object of desire. Show your audience that you are not desperate to sell and don't depend on anyone. Successful prizing means your target chase you and ask to be involved in...

We must know how the brain works if we want to pitch successfully.

The brain consist of three basic parts.

1. The inner part is referred to as the "crocodile brain" and is concerned with survival. It filters all messages for fight or flight responses.

• Set the frame. Every meeting is governed by a frame or point of view. The strongest frame always wins.
• Tell the story. People often fall back into an analytical mindset. Grab attention with a provocative story that breaks the analytical mindset.
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Frames are like lenses through which we view a situation. When people come together, the stronger frames will overpower the weaker frames. The winning frame governs the social interaction. 

• The power frame: Defiance and light humour at the same time are the keys to sei...

1. Introduce yourself and the big idea. Do it fast, clean, and problem free.
2. Explain the budget and secret sauce (an unexpected gain)
3. Offer the deal: Describe what your audience will receive when they decide to do business with ...