11 years ago, Google did something amazingly creative to help find people to test their brand new Chromebooks. They offered some “spiffy Chrome stickers” to see which of their Facebook followers were really big Chrome fans.
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Finding ways to track down your true fans can lead to amazing results too.
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Conducting effective interviews
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Movie halls did amazingly well in the ’50s and the early 60s only to see a decline in ticket (and popcorn) sales due to something new in the market: The Television.
Popcorn machines started to make their way into households and while the sales were down, popcorn was now associated with mov...
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