Most people start by focusing on outcome-based goals like “I want to lose 20 pounds”. But these are surface-level changes.
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Similar ideas to 3 layers of behavior change
This level is concerned with changing your beliefs: your worldview, your self-image, your judgement about yourself and others.
Outcomes are about what you get. Processes are about what you do. Identity is about what you believe.
Many people begin the process...
Our first mistake is that we try to change the wrong thing.
To understand what I mean, consider that there are three levels at which change can occur.
THREE LAYERS OF BEHAVIOR CHANGE
An outcome is “a change in human behaviour that drives business results.” Outcomes have nothing to do with making ‘stuff’ – though they’re something created by making the right stuff.
Outcomes are the changes in the customer, user, employee behaviour that lead to good ...
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