It sounds odd but many customers privately harbour hopes of companies that go a long way beyond what these companies are currently offering. A great way to innovate is to tap into these secret hopes and build products and services to meet them. The possibilities for growth can be enormou...

The stresses of running any business with even moderate success are pretty much all-consuming. It’s no wonder, therefore, if enterprises sometimes lack the time to stand back and think creatively about innovation – and suffer accordingly down the line.

We can get into the habit of mentally...

Of any current business activity, we can ask ourselves: what is the bigger version of this? One can ask: what is the underlying principle within the business? And what would it look like for the business to apply that principle in larger ways?

When teasing out the underlying prin...

Does the problem that you’re fixing exist somewhere else and would it make sense for you to fix it there?

The designer Giorgio Armani founded his clothing business in 1975 and soon found widespread success. What motivated him was the desire to fix the chaos and clutter...