Case Study: AirBnb
When it was started in 2008, the founders of Airbnb originally conceived of their business as providing extra travel accommodation. The company grew very quickly on a huge scale.
Airbnb has reconsidered the business it is in, as a way of understanding how it can and should expand its operations. It is working on solving problems like:
- Not really knowing where to go or why: Airbnb is focusing on diagnostic help. Instead of asking ‘where do you want to go?’, they want to expand via the question: ‘what are you hoping to get from travel?’
- Troubles of the self: Solving loneliness.
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